Our
passion, our experience and our expertise is in assisting
small and medium sized businesses to exploit the full commercial
potential of their techology products and ideas.
Wherever
you are in the life of your business our goal is to provide
your business with sustainability. Because you should expect your
business to provide more for you without asking more of you.
Securing growth funding
Businesstree
helps you to fast-track funding. There are
numerous sources that we draw upon, depending on the
vision and needs of your business. These include government
grants and subsidies,
loans and seed capital, as well as
business angels and venture capitalists.
Protecting intellectual property
The
intellectual property in your company represents
considerable value that must be protected, but it is often easy
to overlook where your intellectual property resides. Businesstree
provides you with assistance in writing patent applications,
identifying where to use copyright and helping where necessary to
register trademarks. We can provide guidance in the use of
customer data and develop privacy statements and terms of use
for websites.
Identifying strategic opportunities
Businesstree
helps you to clearly identify and understand the
path ahead for your business, and we help you to put the
necessary plans into action to ensure an accelerated growth
for your business. Every business has a multitude of opportunities
and a variety of options — success comes from being clear about
your goals and accurately selecting the options that take full
advantage of your opportunities. Our strategy workshops provide
the essential frameworks for you accelerate your business in line
with your vision.
Building marketing competency
Businesstree
helps you to correctly promote, price and
distribute your products and services. We can help you
to conceive, plan and execute the brand development and
marketing activities that build your company's reputation and
create demand for your products.
Reaching international markets
Businesstree
helps your business and your products to reach
international markets. Australia is a small market, and there
are many innovations that must find larger markets if they are
to be successfully commercialised. We have the experience,
skills and contacts to help identify and build international
markets for your products in Asia-Pacific, the US, Europe and
around the world.
Systems to improve the bottom line
Businesstree
helps you to develop the necessary systems to
assist in understanding and documenting all the costs involved
in development and manufacture of your products. These
reporting systems may be essential for maximising any future
tax benefits and government grants.
We
can also provide the frameworks for you to develop detailed
procedure documentation that can be used to simplify the
day-to-day operation of your company.
Finding the right talent
Businesstree
can help you to attract the best people to your
business even if payroll funds are tight. We have found that
there are many highly skilled people who are prepared to work with
entrepreneurs who have a compelling vision, solid business skills
and a sound idea. And, in many cases, they are prepared to work
for the promise of future earnings. Businesstree will assist you to
structure a compelling vision of the future for potential employees
and help you to find the right talent to assist you in achieving
your vision.
Enabling ebusiness
Businesstree
helps you to develop an efficient and effective
IT
infrastructure for your business. Technology, if it is to be
truly effective, needs to be integrated across all the disciplines
within your company. Appropriate technology provides benefits
to your company through distributing information, whether it be
internal to staff and distributors or externally to clients, and can
provide a definite competitive advantage.
A
lifecycle approach
for Small/Medium Enterprises
Businesstree
provides specialised services for SMEs
tailored specifically to the phase of their business lifecycle.
Some are in the early days of a new business, others are in the
heady days of growth and reinvention and some are working hard
to turnaround a business that is facing decline. Each therefore, has
specific requirements and each requires a tailored approach to
building sustainable business wealth.
Building global enterprise
Our
passion, our experience and our expertise is in
assisting small and medium sized businesses to exploit the
full commercial potential of their technology products and ideas.
Over
the past twenty years we've taken locally developed
innovations and made them international successes, helped new
businesses become global enterprises and existing businesses to
find new paths to growth.
Removing the barriers to your success
Our
team of business builders become active members of
your team. They'll discover and remove the barriers that
stop your business from thriving. They'll find funding for your
innovations, facilitate the development of local and export markets,
and give you practical business and marketing strategies to
accelerate the growth of your business.
Strategic thinking — predictable outcomes
Businesstree
provides you with the knowledge, skills and tools
to think strategically about your business. Tools such as our
Muddlemaps® provide you with the ability to visualise all the
factors that can influence the success of your business.
For
the first time, you will be able to see and understand the
strategic results of your management decisions on all the functions
and disciplines of your business. The result is a clear view of your
management options and greater ability to predict the outcomes of
your actions.
Businesstree
Our
business builders have significant experience in building
successful international businesses. Their senior management
experience is in SMEs from industries as diverse as entertainment,
IT, energy, advertising, marketing, finance, law and sports.
They
know what it is like to start and build a business and they have
first-hand experience of the pressures and privileges of managing the
bottom line while taking the company through dynamic market
expansion, new product development and operational change.
Global expansion
For
an energy management company, which wanted to
accelerate its expansion, Businesstree developed and
implemented a global growth strategy and secured market segment
leadership in the UK, China, UAE, and NZ and Australia,
together with international brand recognition by its major
customer group in countries where it did not have distribution.
eCommerce strategy and growth funding
For
an energy management company that had relied upon
operating profits to fund R&D, Businesstree developed an
integrated e-commerce strategy to link their processes and
new products. We also secured over $2m in government
R&D funding for the development of those new products.
Sales channels
For
a lighting controls firm that competed by discounting,
Businesstree restructured the local sales channel to double
sales volume and increase gross margins overall by double digits.
Transformation strategy
For
a distributor of power electronics with a single
supplier dependency, Businesstree developed a strategy that
transformed them from a distributor into a manufacturer,
providing them greater certainty for the future.
Business turnaround
For
a professional audio distribution company suffering stagnant
growth, Businesstree segmented
the market, restructured the
distribution channels and introduced new products to
increase revenues by over a third in the first six months.
Supplier negotiation
For
a small contract electronics manufacturing company
that was succumbing to the power of their largest supplier,
Businesstree negotiated a new contract that lessened the
influence of that supplier, developed a plan to introduce new
customers and trained their staff in business development
techniques.
Export value propositions
For
a company in control electronics with limited export
earnings, Businesstree developed value propositions
for new products that subsequently resulted in export earnings
becoming a significant income stream.
Business model and infrastructure
For
the Australian division of a Japanese software development
company, Businesstree took their idea for a spin-off business and
developed a complete business model and initial infrastructure to
launch the business and utilize a proprietary technology.
Market share & knowledge acquisition
For
an Australian manufacturer of power electronics that
wanted to enter the USA where the market leader was located,
Businesstree developed a strategy that provided
immediate market share and expert knowledge by negotiating the
acquisition of a US competitor.
Positioning innovation
For
a private individual who had invented an
innovative timetabling algorithm, Businesstree developed a
software engine to utilise that algorithm, and licensed the
resulting product to one of Australia's major sporting consortiums,
with IP and marketing strategies put in place to capture a national
and international market.
Global commercialisation
For
a small division of a multi-national telecommunications
manufacturer, Businesstree took an innovative technology
looking for a market and developed applications resulting in sales
locally and internationally.
Understanding
At
the beginning of each assignment we discuss and agree
with you specific expectations — the outcomes you expect,
the performances you expect from us as well as the things
we expect from you and your team to help us achieve your goals.
It's
our contract of understanding, tailored to your needs.
View
Don't
expect a narrow view. Businesstree doesn't rely on a
proprietary consulting template that we apply over the issues in
y